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A Brief History of Durant Vehicles
Someday, perhaps, I will write the definitive history of the Durant Vehicles. For now, however, all I can offer is a time line, a bit of model information and a list of links to sites that have at least some mention of Durant and his cars..... Terry
Time line
1921
Product line: Durant.
- January 12 - Durant Motors is incorporated in New York. It would later be reincorporated in Delaware.
- March 1 - A prototype of the first car (A-22) had been designed, built and demonstrated.
- March - Durant buys the Long Island City, New York plant, a former Goodyear Tire and Rubber Company factory.
- April - Durant buys the Muncie, Indiana plant from General Motors. This is the plant that GM produced the Sheridan automobile.
- April - Durant Motors of Indiana is established.
- May - Durant Motors of Michigan is established
- Summer - Durant Motors of California is established
- Summer - Durant Motors of Canada is established.
- Reports vary some say availability of the new four-cylinder Durant (A-22) is in May others say it is available late fall of the year.
- By the end of 1921 Durant has established facilities in New York (Long Island City), New Jersey (Elizabeth), Indiana (Muncie), Michigan (Lansing), California (Oakland) and Canada (Leaside).
1922
Product Lines: Star, Durant.
- January - A new six-cylinder Durant, the B-22, is introduced. The car is built in the Sheridan plant (Muncie, Indiana) bought from GM, but the press reports that it is not the Sheridan.
- February 1 - The Locomobile Company is placed in receivership paving the way for Durant's acquisition.
- February 15 - Star car is announced as a competitor to the Ford Model T.
- March 1 - First car built at Leaside, Canada plant
- March 8 - First Star car shown in Washington.
- June - Durant purchases the Willys-Overland Elizabeth, NJ plant. The purchase includes the pilot model of a car that became the Flint 6 (model E-55).
- July 28 - Durant is the sole bidder at a receivership sale of the Locomobile Company. The Locomobile Company of America Inc. is established.
- July - Flint Motor Car Company is established.
1923
Product Lines: Star, Durant, Rugby, Flint, Locomobile, Mason Motor Trucks
- January - The Princeton is announced and a prototype is displayed at the New York Automobile show. The car is to be built in the Muncie plant.
- The Mason Truck Company is established.
- June - Production of the Flint E-55 begins
- July - Sales of Rugby cars begin in Australia. An advertisement of the time explains that Durant was unable to use the Star name for cars sold in the British Empire as a company in Wolverhampton had the rights to the name.
- Summer - Durant announces the Princeton will be built at the Locomobile Bridgeport plant. The car is eventually produced under the Flint name rather than the Princeton name.
1924
Product Lines: Star, Durant, Rugby, Flint, Locomobile, Mason Motor Trucks
- March - the Flint H-40 is introduced.
1925
Product Lines: Star, Durant, Rugby, Flint, Locomobile, Mason Motor Trucks
1926
Product Lines: Star, Durant, Rugby, Flint, Locomobile, Mason Motor Trucks
- Six cylinder Star R is introduced.
- The Flint 60 is introduced
- The Flint 80 is introduced. The Flint 80 is based on the previous year's Flint E-55.
- Summer - Durant sells the Flint Michigan factory, production of Flint cars continues at the Elizabeth factory.
1927
Product Lines: Star, Flint, Locomobile, Mason Motor Trucks
- A one-year break in Durant car production.
- Flint production ends.
- Mason Truck production ends.
1928
Product Lines: Durant, Rugby, Locomobile
- January - The Durant 55 is introduced. It is based on the previous year's Star R, which is no longer produced.
- January - The Durant 65 is introduced.
- January - The Durant 75 is introduced.
- April - production of Star cars ceases. The popular four cylinder Star car (model M2) would be rebadged the Durant-Star (M-2)
- September 4 - Durant announces it will no longer sell trucks under the Durant name. Instead, trucks would be sold under the Rugby name.
- September - production of the Durant M-2 ends
- September - production of the Durant 55 ends.
- Late October - deliveries of the new Durant M-4 begins. The M-4 replaced the M-2 in the Durant lineup
- Late October - deliveries of the new Durant 60 begins. The 60 replaced the 55 in the Durant lineup
-
1929
Product Lines: Durant, Rugby
- January - Durant 60 gets a new larger engine.
- January - Durant 63 is introduced.
- January - Durant 66 is introduced.
- January - Durant 70 is introduced to replace the Durant 75
1930
Product Lines: Durant, Rugby
- January - Durant announces an entirely new line for 1930.
- January 4 - the Durant 614 is introduced
- The Durant 617 is introduced
- August - Durant announces a plan to manufacture and sell the French Mathis car in the USA.
- September - the Durant 610 is introduced
- October 7 - the Durant 612 is introduced.
- December 17 - the Oakland, California plant (Durant Motors of California) stops making Durant cars.
Product Lines: Durant, Rugby
1931
- January 3 - Durant Motors of California is renamed to De Vaux - Hall Motors Corp.
- January 3 - the De Vaux car is introduced.
- March 14 - Charter granted to Dominion Motors Ltd.
- April 1 - First De Vaux 6-75 rolls off the production line.
- May 4 - Durant Motors of Canada dissolved, replaced by Dominion Motors Ltd.
- May - the Durant 619 is introduced
- Late summer - all production of Durant vehicles at the Lansing plant had stopped.
- Late summer - an "improved" De Vaux 6-75 announced offering 'free-wheeling" as standard equipment.
1932
Product Lines: Durant, Rugby
- January - the Durant 621 is introduced
- January - the Durant 622 is introduced
- January - the De Vaux 80 is announced.
- January 30 - Durant Motors files for bankruptcy.
- February 10 - De Vaux - Hall Motors Corp. files for bankruptcy.
- February 18 - Continental Motors Corp. purchases the De Vaux name and the Michigan assets of the De Vaux - Hall company.
- March - the Continental De Vaux Company is incorporated.
- April - the Continental-De Vaux model 80 is introduced.
1933
Product Lines: Durant, Rugby
.
- Durant Motors declares bankruptcy.
- December - Dominion Motors ceases production.
Where did the Makes fit in?
By the mid twenties Durant had a vision of a Durant motors with an offering in every price range. The following table shows where both actual and planned products were to fit.
| Make |
Price |
Competitor |
Notes |
| Star |
$ |
Ford Model T |
|
| Eagle |
$$ |
|
|
| Durant |
$$$ |
Chevrolet |
|
| Flint |
$$$$ |
Chrysler |
|
| Princeton |
$$$$$ |
Packard |
|
| Locomobile |
$$$$$$ |
|
|
| Mason Road King Truck |
|
Ford light trucks |
|
Year/Make/Model Chart
| |
Star |
Durant |
Rugby Trucks |
Rugby (export vehicles) |
Flint |
Locomobile |
Mason |
| 1921 |
|
A-22 |
|
|
|
48 |
|
| 1922 |
C |
A-22, B-22 |
|
|
|
48 |
|
| 1923 |
C |
A-22, B-22 |
|
C |
E-55, |
48 |
? |
| 1924 |
C, F |
A-22, B-22 |
|
C,F |
E-55, H-40 |
48 |
? |
| 1925 |
F |
A-22 |
|
F |
B-40, E-55, H-40 |
48, Junior Eight, Junior Six |
? |
| 1926 |
M, R |
A-22 |
|
M,R |
B-60, E-80, Z-18 |
48, 90, Junior Eight |
? |
| 1927 |
M, R |
|
|
M,R |
B-60, E-80, Z-18 |
48, 90, Junior Eight |
? |
| 1928 |
M |
55, 65, 75, M2, M4 |
L,T |
M |
|
? |
|
| 1929 |
|
40, 60, 63, 66, 70 |
L, S-4, T, X, 401 |
40 |
|
|
|
| 1930 |
|
407, 610, 612, 614, 617 |
614, 615, 616 |
? |
|
|
|
| 1931 |
|
407, 612, 614, 618, 619 |
S-4, 406,616 |
? |
|
|
|
| 1932 |
|
621, 622 |
615 |
|
|
|
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Historical Links
References
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